Saturday 3 November 2018

My WebMaster What Is Off-Page & On-Page SEO

WHAT IS SEO?
SEO  is short for Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.
WHAT IS OFF-PAGE SEO?
A successful off-site SEO strategy will generate the following benefits to website owners:
OFF PAGE SEO
Increase In Rankings – The website will rank higher in the SERPs and this also means more traffic.
Link Building
My WebMaster Link building is the most popular and effective off-Page SEO method.  Basically by building external links to your website, you are trying to gather as many ‘votes’ as you can, so that you can bypass your competitors and rank higher.
For example, if someone likes this article and references it from his/her website or blog, then this is like telling search engines that this page has good information.


WHAT IS ON-PAGE SEO?


ON PAGE SEO
If you type “on-page SEO” into Google, Moz will tell you—through a featured snippet—it is “the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO  which refers to links and other external signals.”
It takes into account all aspects of the webpage that, when added together, will improve your rankings in the search results. As Google becomes more sophisticated, one of the major factors influencing on-page optimization is relevance. How relevant is your page to the query? That’s how you have to think when you’re developing the page.
ABOUT MY WEBMASTER
My WebMaster offers a full range of digital marketing services. Your company might offer the best products and services in Australia, but if no one knows about your business, how do you sell those products and services? That’s where we come in. We use the latest technology and the most modern digital marketing techniques to create awareness for your brand and drive the right people to your site. Once you have the traffic, you can then focus on converting casual browsers into paying customers.


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