SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION:

In SEO, there are plenty of topics to cover. SEO is the continuous process of learning. Because day by day the algorithms of a specific search engine changes rapidly. So, if we want to learn and practice on a particular website you have to start with the basics then jump into higher level topics.

SEO

If you are a newbie in SEO filed, here is the first topic for you.

ON PAGE SEO:

On page SEO is the process of optimizing of a website. The key elements in on-page Search Engine Optimization are

1. Heading - A heading is the starting information about the particular page content in a website. The primary keyword must be in H1 tag.

2. Title - The title tag is the combination of keywords of a website. The length of a title is varied. According to the recent Google algorithms, the length of the title tag should be from 55 to 70 characters.

3. Meta Description - Meta Description is the description about the page that displays in search engines after the title tag. As usual the length matters. The meta description length should be 120 to 158 characters.

4. keyword density - It is the amount of keywords present in the total content of a page. The density of a keyword can be calculated as “ Total number of keywords / total number of words “ *100.

5. Anchor text - It is nothing but interlinking of a page from one to one on the same website.

Note: Never overuse keywords in order to get higher rankings. Instead of, use synonym of keywords. To know the perfect keywords for your website using keyword tool planner powered by Google.

First, cover on page SEO topic and have clearly understood it. Then go to the off page SEO topic. It is a big sea to travel.

I hope you understand, what I explain. All the best for your start…!

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