WHAT IS SEO?
 |
| SEO |
Search engine optimization is the process of improving the visibility of a website on organic ('natural' or un-paid) search engine result pages (SERPs). This is accomplished through implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections). SEO is as much art as it is science, but at its core it is the discipline of making user-friendly & useful content understandable and easily digestible for search engines.
STANDARD SEO SERVICES & BUNDLES
My WebMaster SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine. My WebMaster offer a wide range of services such as keyword and keyphrase optimization and research, technical website SEO audits, optimization of specific pages, robots.txt and sitemaps and additional tasks as deemed appropriate for the client's website and business needs.
Often SEO service providers will bundle types of SEO tasks and services into bundled packages, ranging from one-time fees for smaller sites to monthly subscriptions for ongoing SEO efforts and support.
CONTENT DEVELOPMENT
The SEO work we perform includes minor non-substantive changes to the site’s existing content/text, emphasizing the targeted keyword phrases. We make recommendations on new content; the writing of any new substantive content is the responsibility of the client. My WebMaster happy to connect you with great copywriters if writing the new content is not easily done within your organization. We then take your words and make our non-substantive changes to it, in order to maximize its effectiveness. If you do not want us to make these minor changes to the site’s text, please let us know.
WEBSITE STRUCTURE ANALYSIS
On page optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags. Conversely, off-page SEO refers to links and other signals.
See also Searchmetrics Content Optimization.
My WebMaster SEO optimize your on-page content and page elements to rank for Universal and Extended Search elements. Download the free whitepaper and guide from Searchmetrics.
Much of your SEO success takes place off your website, on review sites, industry blogs, online directories, and more. The good part about that is that if you’re really popular online or have lots of stellar reviews from past customers, it’s easy to rank really well for your treasured keywords.
No comments:
Post a Comment